Scope Magazine – Issue #19

Thanks for checking out our 19th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Building Your Local Business Brand Online

If you’re like a lot of business owners, you spend your days wearing many different hats, handling everything from accounting to ordering to marketing.  So brand building might be a low priority – but it shouldn’t be. Recent research shows that 80% of consumers research brands and products online before making a purchase. With that in mind, here are some tips to help you build a solid online brand for your business starting today.

How to Get Leads from Social Media like the Pros

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company.

Smart and Easy Ways to Increase Home Page Conversions

Are conversions on your home page lagging behind your expectations?  Well, you’re not alone.  Most small businesses simply don’t give the content and appearance of their website enough attention. The good news is that there are some very simple things you can do to increase your conversions without having to spend a ton of time and money.

Getting Started with SMS Marketing

2015 was the first year that mobile searches topped computer searches. Any business that isn’t targeting mobile customers effectively is missing out. One of the best ways to target mobile customers is to use SMS marketing. It’s readily accessible, affordable, and very effective.