Scope Magazine – Issue #18

Thanks for checking out our 18th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

4 Great Ways to Market Your Business with Twitter

Is your business using Twitter to connect with customers? If not, you should be. If you’re going to maintain a Twitter presence, then you have to be prepared to think about how – and when — to use it. More and more, customers are expecting compassionate engagement from the businesses they follow on social media. Here are four great ways to market your business on Twitter.

Create the Perfect Magnet for Your Local Business

Every local business should have a mailing list to use for email marketing. However, convincing people to sign up for your list may be a challenge. Most people get dozens of marketing emails each day, and some are reluctant to add yet another email to the mix. So, how you can convince potential customers who visit your site to sign up for your mailing list?  With a great lead magnet, that’s how!

Get Traffic TODAY with These 3 Paid Ad Services

Paid traffic is arguably the highest quality type of traffic you can get.  But choosing which paid ad services to use for your online advertising can feel like a crapshoot.  As a small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning and here’s 3 of the best services to start with.

The 5 Most Essential Factors to Ranking on the First Page of Google in 2016

Where does your business appear on Google when potential customers search for your chosen keywords? If you’re not at the top – or near the top – it can be frustrating. There is plenty of evidence to show that very few users venture beyond the first page of results when they do a Google search – where do you show up? Fortunately for you we’re revealing the top five factors to dominating the serps in 2016.