Scope Magazine – Issue #17

Thanks for checking out our 17th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

The 5 Biggest Trends in Local Search Right Now

2015 saw some big changes in local search, with Google basically demanding that all websites be mobile-friendly or pay a price. Clearly, the times are changing when it comes to local search. Here’s what you need to know to stay on top of what’s happening in the New Year.

It’s Time to 86 Your Testimonial Page

You know that a huge majority of internet users rely on reviews of businesses to make purchasing decisions, and you’ve probably put a lot of effort into managing your reviews.  But if you’re sticking those reviews on your website testimonials page, you’re undoing all your hard work. And here’s why.

How to Crush It with Video Marketing

Are you convinced you’re doing everything you can do to market your business online? You probably have blog posts, photographs, and client testimonials – all the things you’re supposed to have. If your list of great content doesn’t include videos, though, you’re missing out.

Crafting the Perfect Email Newsletter (Local Business Edition)

So you finally want to start a newsletter for your local business? Email newsletters can help boost your sales dramatically but most small business owners simply overlook its significance.  Email open rates are still very high, making an email newsletter a solid investment – if you do it right.