Scope Magazine – Issue #16

Thanks for checking out our 16th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Facebook’s New Ad Tool: Lead Ads for Local Businesses

Advertising on social media has become fairly commonplace because advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise.

How to Make the Most of Online Reviews

Online reviews are here to stay. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. The way you react and respond to reviews can have a huge impact on the growth and success of your business.

5 Online Mistakes That Will KILL Your Business in 2016

Online marketing is no longer optional for most businesses. A majority of shoppers seek out information and reviews online before making a purchase. They expect the businesses they frequent to maintain an online presence. Let’s take a look at the five online marketing mistakes you must avoid in 2016 if you want your business to thrive.

The Customer Experience Today – Better Think Mobile!

With so many options available to consumers, it is absolutely essential to make it easy for them to connect with you. Having a mobile-friendly site used to be optional, but now it’s a requirement. The easier you make it for your customers to interact with your business, the more likely they are to buy your product. Keeping that in mind, here are the top four ways you can target mobile customers in 2016.