Scope Magazine – Issue #15

Thanks for checking out our 15th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

To App or Not to App: Should Your Business Have One?

You might think that having an app for your business is a must, but that might not be the case. How can you determine whether designing and promoting an app makes sense for your business? There are a few important things to consider when you are making your decision and in this article we’ll break it down.

The 5 Biggest Reasons Your Online Marketing Sucks (and How to Fix It)

While online marketing is a must for any small business, the fact is that most small businesses aren’t doing a very good job with their online marketing. The chances are that you aren’t doing a great job either – We reveal the five biggest reasons your online marketing isn’t getting the job done – and specific steps you can take to remedy the mistakes you’re making.

Best Online Strategies to Boost In-Store Sales

Owners of brick-and-mortar stores sometimes overlook the importance of online marketing. They focus their efforts on local and print advertising, and as a result, they end up missing out on ways to keep existing customers – and attract new ones. Read on for great ways online marketing can generate new in-store customers.

How to Market Your Home Services Franchise

One of the great things about living in the modern era is that you can hire somebody to do almost any task you can imagine. Our lives are busier than ever, and sometimes we need help around the house. Home service franchises are increasingly common, and we’re going to break down the best ways to promote your franchise online.