Scope Magazine – Issue #13

Thanks for checking out our 13th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Flipping the Google’s “Snack Pack” Update to Your Advantage

As you may have already noticed, on August 6th Google updated the way websites appear in local search engine results. While Google’s updates vary from time to time, the latest update can affect websites in a number of different ways.

Partners in Profit: How to Use Host-Beneficiary Marketing to Grow Your Business

Establishing a new business – or growing an existing one – can be difficult and you are in the market for ways to grow your business without breaking the bank. One way to do that is by creating a partnership with an existing business. Read on to learn more!

Why You Need a Mailing List for your Local Business

Did you know that customers who receive email newsletters spend 82% more when they buy from the company? The truth is that building an email list is easy and inexpensive, and it doesn’t have to be time-consuming if you have the right tools to manage it.

How to Spy on Your Local Competitors Online

Have you ever thought that it would be helpful to know what your competitors are doing to attract customers? You can walk into their store and look around, but that’s not going to help you understand what’s bringing customers to their door. What will help, though, is spying on them online.