Scope Magazine – Issue #12

Thanks for checking out our 12th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

Win Back Website Visitors! Retargeting 101 for Local Business

Running a local business, you still need to pay attention to your web traffic. In this modern age, it is difficult to rely solely on foot traffic and print advertising. One option that could help you gain back some of your lost traffic is retargeting for local business.

7 Online Marketing Tools You Probably Aren’t Using – But Should Be!

Online Tools are an absolute necessity when it comes to marketing your business online. But with so many tools out there – How do you decide which tools are worth your time? Whether you need to scope out a competitor, boost your social media presence or find the sources of your web traffic, these are 7 marketing tools you should definitely try for yourself.

How to Leverage Customer Reviews to Get New Business

Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you can leverage online customer reviews in order to bring in more business.

DIY SEO Audit in 10 Steps

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. Use these 10 steps to perform your own DIY SEO audit to uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website.