Scope Magazine – Issue #11

Thanks for checking out our 11th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours.

Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online.

It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.

In this issue…

3 Tech Savvy Marketing Strategies to Reach Local Customers

Finding a balance between still offering great in-person service and keeping up with today’s technological advancements is key for local business owners who want to stay competitive. Here are three ways local businesses can reach local customers by utilizing specific marketing strategies geared toward drawing in nearby tech-savvy consumers.

25 Local Listing Directories That Drive Leads To Your Website

Believe it or not, not all online business searches are performed on Google. Social media websites and online directories will expand your visibility and consistently generate some of the best leads you can ask for – for practically nothing!

5 Ways Local Businesses Can Get More Out of Google

There’s still a large segment of the buying population that believes in supporting local businesses first and foremost when possible. The key for businesses reaching these local customers can often be found in learning to make the most out of their presence in Google. Here are 5 ways local businesses can get more out of Google.

Developing a Social Media Content Strategy for Success

Social media channels provide consumers with an efficient way to connect with each other on a daily basis and share information about what services, products and businesses benefit their lives and – possibly even more importantly – which ones don’t. Here are 5 tips that can help you develop a social media strategy that will give your business its best chance at being a successful one.