One of the biggest mistakes that small businesses make is designing their own logo instead of hiring a logo design service. Since most people have rudimentary design skills at best they often turn to DIY logo design software or buy predesigned logos. The assumption made is that a logo needs to look good, and if it looks good enough it’s a great logo. Some logos can be near impossible to reproduce on marketing material. Plus, not having high-resolution files of your logo means that it’s difficult to blow up so that it can be used as a decal for your van or a billboard.
Cookie cutter designs hinder marketing efforts.
Every business will need to spend some part of their budget on marketing, branding and advertising. However, having a cookie cutter design means that your logo looks similar to every other design out there. It may have the same swoosh, probably use the same clip art characters, and run of the mill fonts all of which don’t help you stand out from everyone else out there.
One of the most important aspects of every marketing and advertising campaign is to be recognizable. People identify a business by recognizing its unique logo. That means that your logo does not necessarily need be beautiful, but rather unique enough so that it does not get drowned out when competing against others in the same ad-space.
A professional logo design service a very important step.
Think about some of the most recognizable logos that you’ve seen, how many of them look fancy? How many of the logos have more than two colors? Not many I’m sure. But every one of the logos that you recognize has been engrained into the subconscious of almost every individual, like yourself thanks to billion-dollar advertising and marketing campaigns. The important and perhaps key point to keep in mind is that even the best of these marketing and advertising campaigns would have meant mega losses for businesses if the logo looked like every other. That’s why businesses like Apple, for instance, have spent thousands of dollars for a professional logo design, which is used to this day.
What goes into crafting a professionally designed logo?
One of the things that a professional logo designer does is make sure that the concept he or she comes up with accurately describes what your business is all about. Everything from the color to the shape of the logo needs to convey what you do. The logo designer’s job is to also make sure that the design is a cohesive part of other aspects of the business like your employees’ uniform, your current website, and even where you’re located.
Apart from standing out, a logo design service needs to make sure that the logo is easy to reproduce across your business cards, brochures, and even billboards. That’s why most logos are simple with just a few colors.
Hire the very best logo designer that you can afford.
The difference between a good and a great logo designer lies in the fact that a great designer makes sure that the logo is understood by your target audience. It’s a graphical message designed to be engrained into the subconscious of your target audience. A good logo design service, on the other hand, ensures that design is unique. Though either way with a professional logo you’re walking away with a design that gets you results when it’s time to market your service or products. So, you actually save money in the long term.