When you think about how most users are browsing social media, you realize that many of them are on mobile devices, taking a quick peek here and there throughout their busy day.
Think of social media as the thing people do in those bite-sized bits of time between doing longer tasks.
What will someone who only has a minute or two read on social media? Something short, that’s what.
Let’s say you wrote an article on 7 Ways to Improve Your Memory.
If you break that article down into 7 bite-sized pieces, you now have seven pieces of social media content. Those short bits are going to play better than trying to get someone to read your entire article in one go.