How to Implement A 301 Redirect for Good SEO


A 301 redirect is generally indicated to inform online search engine that a page has actually been moved completely, and it must index the page that’s changed the old one. Consider it has a modification of address of your workplace. If a 301 redirect is done properly, it will make sure that you do not lose SEO juice. So, there will be no decrease in ranking and clearly, traffic. It likewise assists avoid replicate material which can trigger a dispute with a previous variation of the site.

How to Implement A 301 Redirect for Good SEO by Scope Design When is it an excellent concept to execute a 301 Redirect?

Here are a couple of factors to execute a 301 Redirect:.

  • You are restructuring pages by eliminating and including brand-new directory sites
  • The whole root domain is being altered
  • You wish to utilize a vanity URL and not lose SEO juice

Rerouting by means of the.htaccess in Apache

Modifying the.htaccess files need that you have access to the Apache setup file and the server. The config file will require to have the “Permit Bypass” command to enable any edits to the.htaccess file. If you do not have gain access to, we recommend that you call the hosting business.

After it has actually emerged that you do have gain access to you require to find the file. Normally, the.htaccess file lives in the root web folder of the site. If you do not see one in the root folder, then develop a.htaccess file.

The crucial thing to note is that the (.) dot, in the name (htaccess) implies it is concealed, so you require to make it possible for the FTP software application’s capability to see covert files.

Do not utilize note pad to modify the file however rather an HTML editor or software application like TextPad ought to work. Then include the following line to the file:.

To Reroute a Page:

RedirectPermanent/ current-page. html

To Reroute the domain:


Ensure that there is a blank area at the end of every file. A blank line is viewed as an “endline” character by the server.

Carrying Out a 301 Redirect on a Microsoft Windows Server by means of IIS

Go to the Administrative Tools and after that IIS Supervisor from the Start Menu. The panel will note all the websites. Then select a site you wish to modify. You’ll see various modules pop-up. Ensure that the ‘URL Reword’ module is noted.

Double click the module, you’ll see an “Include Guidelines” alternative open. Click that and select “Blank Guideline” under the alternative marked “Incoming Guidelines.” Then click “OK,” and it will take you to the “Edit Inbound Rules” screen. You can type a guideline to determine it like “Old Page 301 Redirect.”.

Click the “Match URL” panel, and after that set the URL to “Matches the Pattern,” and likewise “Utilizing as Routine Expressions.” You’ll likewise require to define if you are rerouting a whole domain, a group of pages or simply one page in the following way:.

  • Rerouting a single page simply needs typing in its page number on the “pattern” box.
  • Rerouting a whole site would need that you include a (. *) in the pattern box.
  • To reroute all pages on a domain within a particular folder you’ll put foldername/(. *)

Note: The “disregard case” alternative ought to be inspected.

Head on down and select Reroute on the action panel. In the residential or commercial properties, enter the rerouted URL. If it’s simply one page, input that page’s URL. If it’s the entire domain or perhaps a group of pages, type the brand-new area in addition to {R:0}. So, if for example if you were rerouting to, you ‘d put {R:0}.

In the kind of redirect field select “301”. Then click “Apply.”.



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