{"id":4202,"date":"2025-01-30T15:59:31","date_gmt":"2025-01-30T15:59:31","guid":{"rendered":"https:\/\/scope-development.com\/scopedesign\/?page_id=4202"},"modified":"2025-03-11T10:25:53","modified_gmt":"2025-03-11T10:25:53","slug":"marketing-collateral","status":"publish","type":"page","link":"https:\/\/scopedesign.com\/cms\/services\/branding-graphics\/marketing-collateral\/","title":{"rendered":"Marketing Collateral"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2300,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4202","page","type-page","status-publish","hentry"],"acf":{"scope_page_hero_artwork":16777,"scope_experience_version":1,"scope_template":"editorial-service","scope_eyebrow":"BRANDING & GRAPHICS \/ MARKETING COLLATERAL","scope_headline":"Give your brand","scope_headline_accent":"something to hold onto.","scope_intro":"Create useful, well-crafted materials that carry your identity from the screen into the conversations, meetings, and moments that matter.","scope_hero_asset":16777,"scope_hero_variant":"poster","scope_editorial_review":"mapped","scope_sections":[{"acf_fc_layout":"editorial_section","section_key":"materials-with-purpose","section_eyebrow":"BEYOND THE SCREEN","section_heading":"A printed piece can make the brand easier to remember\u2014and easier to use.","section_body":"A brochure can explain a complex offer. A business card can make a new relationship easier to continue. Stationery and flyers can help everyday communication feel considered and consistent.\n\nThe best collateral starts with a job to do. We shape the message, format, and visual direction around the people who will use it and the moment they will receive it.","section_artwork":null,"section_art_crop":"target"},{"acf_fc_layout":"capabilities","capabilities_heading":"Print pieces that carry the same clear idea.","capability_items":[{"capability_title":"Brochures","capability_body":"Organize your services, story, and next steps in a format people can read, keep, and share.","capability_artwork":0,"capability_url":"\/book\/"},{"capability_title":"Business cards","capability_body":"Give people a simple, tangible way to remember your name and continue the conversation.","capability_artwork":0,"capability_url":"\/book\/"},{"capability_title":"Stationery","capability_body":"Bring a consistent brand presence to proposals, correspondence, and day-to-day documents.","capability_artwork":0,"capability_url":"\/book\/"},{"capability_title":"Flyers and one-sheets","capability_body":"Present an event, offer, or service with a focused message and a clear response path.","capability_artwork":0,"capability_url":"\/book\/"}]},{"acf_fc_layout":"principle_grid","principles_heading":"Good collateral earns its place in someone\u2019s hands.","principles":[{"principle_title":"Make it useful.","principle_body":"Give each piece a clear audience, purpose, and next step."},{"principle_title":"Keep the identity connected.","principle_body":"Use the same visual ideas across the materials people encounter in different settings."},{"principle_title":"Respect the format.","principle_body":"Choose dimensions, paper, and finishing with the setting and budget in mind."}]},{"acf_fc_layout":"process_steps","process_heading":"From a useful brief to ready-to-use materials.","steps":[{"step_label":"01 \/ PLAN","step_heading":"Choose the purpose","step_body":"Identify who the material is for, what they need to know, and where they will see it.","step_artwork":16777,"step_art_crop":"target"},{"step_label":"02 \/ DESIGN","step_heading":"Shape the message","step_body":"Organize the content and visual direction so the piece is easy to understand and feels like your brand.","step_artwork":16777,"step_art_crop":"layers"},{"step_label":"03 \/ PREPARE","step_heading":"Make it ready to use","step_body":"Review the artwork and prepare files for the intended print or digital setting.","step_artwork":16777,"step_art_crop":"growth"}]},{"acf_fc_layout":"editorial_section","section_key":"one-brand-across-touchpoints","section_eyebrow":"A CONSISTENT EXPERIENCE","section_heading":"The details feel stronger when every piece belongs to the same brand.","section_body":"Collateral works best as part of a broader visual system. We can carry an existing identity through your materials or help define the logo, color, and typography direction first.\n\nWhen print and digital work need to support the same campaign or customer journey, we can plan those touchpoints together.","section_artwork":null,"section_art_crop":"full"},{"acf_fc_layout":"faq","faq_heading":"A few practical questions.","faq_items":[{"faq_question":"Can you work with my existing logo and brand?","faq_answer":"Yes. We can use your current identity and help make sure the materials feel consistent with it."},{"faq_question":"Can you help with the copy too?","faq_answer":"Yes. We can help organize and refine the message so each piece has a clear purpose and useful next step."},{"faq_question":"Do you handle printing?","faq_answer":"Printing can depend on the project and specifications. We will confirm whether production is included and what choices are available before work begins."},{"faq_question":"What should I bring to the first conversation?","faq_answer":"Bring an idea of who will receive the material, what you want it to communicate, and any existing brand or content assets you have."}]},{"acf_fc_layout":"inline_cta","cta_heading":"Make the next piece feel like it belongs to your brand.","cta_body":"Tell us what you need the material to do and where it will meet your audience.","cta_label":"Plan a collateral project","cta_url":"\/book\/"}],"scope_suggested_questions":[{"question_text":"What printed materials would help my business?","target_kind":"page","target_path":"\/book\/"},{"question_text":"Can you carry our identity into the materials?","target_kind":"page","target_path":"\/services\/branding-graphics\/"},{"question_text":"I need a logo before we begin","target_kind":"page","target_path":"\/services\/branding-graphics\/logo-design\/"}]},"_links":{"self":[{"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/pages\/4202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/comments?post=4202"}],"version-history":[{"count":0,"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/pages\/4202\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/pages\/2300"}],"wp:attachment":[{"href":"https:\/\/scopedesign.com\/cms\/wp-json\/wp\/v2\/media?parent=4202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}