Archives for Website

Why Website Maintenance is a Must

As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do. And, when it comes to add items to your to-do list, you might do everything you can to minimize what you take on. Your time’s limited – and valuable – and there are only so many hours in a day. Website maintenance is the perfect example. It might seem unnecessary – and you might wonder if it’s something you can ignore.
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What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, and worst of all… They’re ineffective. That means they don’t do a single thing to elevate the business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around. The problem is that a lot of entrepreneurs and business owners don’t know what makes a good website. As horrible as this sounds, a lot of web developers don’t know. They might have a handle on one aspect of web design or SEO, and completely miss the boat on others. So, with that in mind, let’s take a few minutes to define what makes a website good. Once you know, you can create the kind of website that attracts new customers.
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What is Involved in Maintaining a Website?

One of the most overlooked aspects of running a website is its maintenance. While its fine to focus on advertising, and SEO, maintaining a website is just as important if not more. Take for instance the fact that spending money on SEO to pull in organic traffic would be pointless if a few key web pages have a ‘404 error’ or the fonts seem to be irregular for some reason. All the effort you’ve been putting into SEO and advertising would only end up leaving you with disgruntled visitors.
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