Archives for Web Design

Web Design vs. Content – What Helps Conversions Most?

One of the most frequently asked questions we receive is mainly about web design being more important than content or vice versa. Which should get precedence? The problem with this so called web design vs. content question is that it pits one against the other when in fact they both work to ensure that your website or landing pages convert. The answer is to strike the right balance between content and design. But which is the right balance? That’s exactly what we’ll be diving into below.
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Moving With The Times As An Entrepreneur

That awkward moment when you arrive second year in a row in that outfit that you haven’t bothered to update. It’s alright if no one remembers it but not quite as fun when your best friend – who has no issue expressing themselves out loud to everyone – reminds you that he/she remembers it well. That equally awkward moment when you have a favorite item of clothing that you think look great in but no one has worn hipsters since the early nineties.
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The Psychology Behind Business Colors

Most business owners don’t take choosing their business colors very seriously. We’ve seen some owners just pick the colors they like and use it across their logo, website and branding collateral. So, what ends up happening is essentially a game of roulette. Numerous studies have noted over the years that the perception of color changes slightly for each demographic. Women, for instance, prefer a different set of colors compared to men the same goes for people in China versus Americans. It’s important to weed out the pseudo-science associated with choosing a color and base your choice on facts.
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5 Ways Responsive Design Can Improve Customer Experience

One of the worst things that can ever happen is that you start losing customers because of bad website design. Many businesses may be investing thousands of dollars in advertising and marketing their products by assuming that everyone accessing their website is doing so on a regular computer. Some businesses also assume that their websites are compatible with every size and type of screen or device out there, but it’s an assumption that can cost you big time. It goes without saying that if you haven’t started taking advantage of responsive design just yet then you’re losing potential customers already!
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