Archives for Social Media

How to Get the Most Out of your Facebook Business Page

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts. The issue that keeps coming up is that many of the local businesses that have Facebook pages aren’t making the most of them. They might look okay on the surface but, in short, they’re not getting the job done. Fortunately, there are some easy fixes you can make to turn your Facebook page into a powerhouse. Here’s what you need to know.
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How to Use Social Media to Drive More Foot Traffic to Your Business

For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic. Think again. The truth is that a growing number of consumers rely on social media to find recommendations for local businesses. And those recommendations and reviews have a huge impact on which businesses they decide to patronize. In other words, your social media accounts should be helping you to get more foot traffic in your store or office – and if they’re not, here are some things that can help.
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Improve Your Engagement on Social Media

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement work better than others. So, instead of wasting your time with a bunch of ideas that may not work, let’s focus on the ones that do. Here are some of the most reliable ways to get the social media engagement your business deserves.
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How to Use Facebook to Connect with Your Local Followers

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.
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7.5 Secrets to Making Your Content Go Viral

What makes one piece of content go viral, and a hundred other pieces of content die on the vine? You might think it’s luck, or timing… and certainly those do play a part. But there are ways to build virality into your content to increase the odds it will indeed go viral. Here’s how:
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Nothing is Neutral on Social Media

To grow your social media following, it’s vital that you post content consistently. You might test to find how often you should post for your audience, and also monitor competitors to see how often they post and how well it’s working for them. But here’s the key: How often you post is NOT as important as WHAT you post.
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9 Ways To Get Influencers To Send You Traffic

I received an email the other day from someone who asked, “It’s so hard to get influencers to take notice of what I’m doing – got any tips?” First, change your thinking. Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and send you traffic. Here are 9 tips to make that happen:
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