Archives for Social Media

Improve Your Engagement on Social Media

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement work better than others. So, instead of wasting your time with a bunch of ideas that may not work, let’s focus on the ones that do. Here are some of the most reliable ways to get the social media engagement your business deserves.
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How to Use Facebook to Connect with Your Local Followers

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.
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7.5 Secrets to Making Your Content Go Viral

What makes one piece of content go viral, and a hundred other pieces of content die on the vine? You might think it’s luck, or timing… and certainly those do play a part. But there are ways to build virality into your content to increase the odds it will indeed go viral. Here’s how:
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Nothing is Neutral on Social Media

To grow your social media following, it’s vital that you post content consistently. You might test to find how often you should post for your audience, and also monitor competitors to see how often they post and how well it’s working for them. But here’s the key: How often you post is NOT as important as WHAT you post.
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9 Ways To Get Influencers To Send You Traffic

I received an email the other day from someone who asked, “It’s so hard to get influencers to take notice of what I’m doing – got any tips?” First, change your thinking. Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and send you traffic. Here are 9 tips to make that happen:
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How to Find the Right Images for Your Facebook Ads

One of the biggest challenges for businesses that advertise using Facebook ads is finding the right images. Facebook allows for companies to use images that directly relate to the service or products advertised. However, the problem with some business owners is that it isn’t easy finding an accurate image representation of their business. For instance, a tax consultant may not be able to find that one image which instantly conveys to the viewer what the business is all about. Since Facebook limits the number of words, you can add to the image the challenge of effectively advertising your business even greater. Thankfully, we have a couple of ideas which may help businesses trying to turbocharge their Facebook advertising effectively.
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How to Gear Social Media Campaigns for Conversions?

One of the biggest mistakes that businesses make with their social media campaigns, in general, is they take the ‘Pay Per Click’ advertising approach. Unlike PPC people are not on social media actively searching for products. Most people may not even be in the mood of buying anything. As a matter of fact, there are an increasing number of people who may actually just be tire kickers. That said social media campaigns both advertising and marketing don’t have to be just about likes, shares, and comments. There are a couple of things you can do to improve conversions.
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