Archives for Social Media

How to Find the Right Images for Your Facebook Ads

One of the biggest challenges for businesses that advertise using Facebook ads is finding the right images. Facebook allows for companies to use images that directly relate to the service or products advertised. However, the problem with some business owners is that it isn’t easy finding an accurate image representation of their business. For instance, a tax consultant may not be able to find that one image which instantly conveys to the viewer what the business is all about. Since Facebook limits the number of words, you can add to the image the challenge of effectively advertising your business even
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How to Gear Social Media Campaigns for Conversions?

One of the biggest mistakes that businesses make with their social media campaigns, in general, is they take the ‘Pay Per Click’ advertising approach. Unlike PPC people are not on social media actively searching for products. Most people may not even be in the mood of buying anything. As a matter of fact, there are an increasing number of people who may actually just be tire kickers. That said social media campaigns both advertising and marketing don’t have to be just about likes, shares, and comments. There are a couple of things you can do to improve conversions.
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Are We Seeing the Beginning of The End for Websites as We Know It?

We have been hearing about the imminent demise of regular top down, button-down, business websites for years. However, the fact is that despite the growing influence of social media, encrypted chat services, and even the dark web you still see websites. As a matter of fact, the number of websites seems to grow each year. But let’s be fair not all websites have something to sell, and they are not all there for branding purposes.
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