Archives for Voice Search

Where Voice Search is Going

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, 30% of all searches will be screenless, as well. Screenless searches most often involve digital assistants such as Alexa, Cortana, and Siri. Experts anticipate that the voice speaker market will exceed $30 billion by 2024. Put these facts together and we can draw one, inevitable conclusion: Companies that fail to optimize for voice search now will lose business to companies that embrace the trend. So… what do you need to know about voice search right now? How can you optimize your site to ensure that you’re grabbing your share of voice traffic? Here’s what you need to know.
Read More