Archives for SEO

Where Voice Search is Going

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, 30% of all searches will be screenless, as well. Screenless searches most often involve digital assistants such as Alexa, Cortana, and Siri. Experts anticipate that the voice speaker market will exceed $30 billion by 2024. Put these facts together and we can draw one, inevitable conclusion: Companies that fail to optimize for voice search now will lose business to companies that embrace the trend. So… what do you need to know about voice search right now? How can you optimize your site to ensure that you’re grabbing your share of voice traffic? Here’s what you need to know.
Read More

5 SEO Mistakes That Are Costing You Customers

Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. When you’re the one doing nearly everything, you might be tempted to set SEO aside – especially if it seems like it’s not a money-making endeavor. But it is. The truth is that you might be making critical SEO mistakes right now that are driving customers away from your business instead of attracting them. The good news is? There are just 5 common mistakes and they’re all easily fixable. They’ll take a bit of time, of course, but it’s nothing you can’t handle. Here’s what you need to know.
Read More

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough. Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve.
Read More

How to Write for SEO Without Going Crazy

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience. But is it really and either/or type of situation? It would be nice to get free Google traffic from your articles and blogposts without going crazy about how to structure your writing, what to add and what to leave out. With that in mind, here are a few tips from the pros on how to do exactly that:
Read More