Archives for Marketing

9 Ways To Get Influencers To Send You Traffic

I received an email the other day from someone who asked, “It’s so hard to get influencers to take notice of what I’m doing – got any tips?” First, change your thinking. Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and send you traffic. Here are 9 tips to make that happen:
Read More

Marketing Lessons I Learned the Hard Way

You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly groundbreaking stuff. I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies: The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century. He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not
Read More

10 Tips to Testimonials that SELL – Part II

Now, here’s the continuation of our Ten Tips to Testimonials that SELL. 6. Place links in any testimonial not on the sales page. If your testimonials aren’t on a sales page, then link at the bottom of the testimonial to a page that gives samples, and write something like this: “Click to see a sample of what Joe is talking about ->”
Read More

How to Implement A 301 Redirect for Good SEO

A 301 redirect is mainly meant to tell search engines that a page has been moved permanently, and it should index the page that’s replaced the old one. Think of it has a change of address of your office. If a 301 redirect is done correctly, it will ensure that you don’t lose SEO juice. So, there will be no decline in ranking and obviously, traffic. It also helps prevent duplicate content which can cause a conflict with a previous version of the website.
Read More

10 Secrets on Video Marketing for Your Business

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact is, if you’re not using video yet, you’re losing customers, clients and revenue. Consumers love video. They watch video. They ENJOY video.
Read More

Using Marketing Tactics in Tandem with A Solid Strategy

Want to improve your online advertising ROI? Well, who does not? The problem is that one-off tactics, tips, and tricks don’t work as intended. The vast majority of the information in the way of tactics you find on the internet is surface level, and it is for this reason that it does not work. Then there is also the fact that using various tactics, while learning as you go along will not yield the best results. If anything, it may end up doing your service or products more harm than good.
Read More

How to Make Your Content Shareworthy

A successful social marketing campaign relies a great deal on creating content that people want to read and then share. However, creating shareworthy content is not a push-button process. It requires that copywriters and marketers put thought into the message they want to convey and how it will be received. Most of all it needs to be optimized for social media and to the audience it is meant for because that’s the only way people will read it or react to it. The good news is that there are a couple of things worth considering when creating shareworthy content.
Read More

The Psychology Behind Business Colors

Most business owners don’t take choosing their business colors very seriously. We’ve seen some owners just pick the colors they like and use it across their logo, website and branding collateral. So, what ends up happening is essentially a game of roulette. Numerous studies have noted over the years that the perception of color changes slightly for each demographic. Women, for instance, prefer a different set of colors compared to men the same goes for people in China versus Americans. It’s important to weed out the pseudo-science associated with choosing a color and base your choice on facts.
Read More