Archives for Marketing

4 Ways to Increase Sales Right NOW

Are things not going the way you’d like? Want more sales? Feeling kind of helpless? You’re not alone. As marketers, sooner or later we’ve all been there. The important thing is to DO something. Any action is better than paralysis, because it gets you moving. You can always course correct as you go. Here are 4 ways to increase sales and increase your income right now.
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This Isn’t Sexy – But it Sure is Profitable!

You purchase a product for $9 and you can’t wait to download it and see what’s inside. But instead of a download link on the next page, what do you get? A @#$%& upsell! Okay, admittedly the upsell looks pretty darn good. And it will make your life easier, too. So you spend the $29 and get the upsell. Now to go to the download page… What the ___?! It’s ANOTHER upsell! This one is $200. Which is a shame, because it looks so enticing. If only it were cheaper… …you click on the ‘no thanks’ link. And on the next page you see the same upsell minus the live coaching for only $49, so you grab it! Finally you’re on the download page and you cannot wait to open up all your goodies and get started. What just happened?
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The 4 Letter Word That Will Make You Rich

If you’re building an online business, there’s a 4 letter word you need to know. New marketers HATE this word. They will do most anything to AVOID this word like the plague. And they get mad when you suggest that maybe, just maybe they should consider adding this word to their business. (No, I’m not talking about ‘work.’)
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How To Know EXACTLY What to Price For Your Products

Wouldn’t it be great if there was some way to know exactly what to price for your products, so you could make the most money? After all, if you price low you’ll make more sales. Price high and you’ll make fewer sales, but each sale will be worth more. You could look at your competition for clues. That’s how most marketers do it. You could ask your customers. You could ask your peers. You could even draw random numbers out of a hat… Do you see where I’m going with this?
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Are You The Expert of Your Own Niche?

Being the expert in your own niche is like writing your own ticket to freedom. Granted, you’re never going to become “The Expert” in a massive field such as weight loss. But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.
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How To Bring Your Email Subscribers Back From The DEAD

Have you been building email lists for more than six months? Then you’ve got some ‘dead’ subscribers on your list. They’re not opening your emails. They’re not paying attention to you. Frankly, they don’t even remember who you are. So now you’ve got two choices… …either remove them from your autoresponder… …or win them back. I don’t advocate removing subscribers until you’ve done everything in your power to get them back in your fold, opening your emails and hopefully buying your offers. After all, getting subscribers isn’t all that easy. It takes either work, money or both. So why not put a little effort into winning those subscribers back? Done correctly, it can pay off BIG time. First, we’re going to start off by re-engaging them. If that doesn’t work, we’ll try winning them back. And finally when they act on one of our emails, we’ll send them a welcome back email. Let’s get started:
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9 Ways To Get Influencers To Send You Traffic

I received an email the other day from someone who asked, “It’s so hard to get influencers to take notice of what I’m doing – got any tips?” First, change your thinking. Online influencers have a constant need for interesting content to share with their readers. Create the right content, send it to influencers and I guarantee some of them will take notice and send you traffic. Here are 9 tips to make that happen:
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