Archives for Marketing

The Unofficial Email Marketing Roadmap for Local Business

Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in the United States generates $44 of revenue. That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you deserve.
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Creating a Loyalty Program That Keeps Your Customers Coming Back!

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty. The trick, of course, is creating a loyalty program that does both. There are lots of different options, including referral programs.
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7.5 Secrets to Making Your Content Go Viral

What makes one piece of content go viral, and a hundred other pieces of content die on the vine? You might think it’s luck, or timing… and certainly those do play a part. But there are ways to build virality into your content to increase the odds it will indeed go viral. Here’s how:
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The Omni-Channel Approach

Old school marketing said to create a lot of written content and call it a day. And for a time, that worked really, really well. Fast forward to today, and written content is still great and it’s still needed, but it is not enough.
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Lying as a Short-Term Success Strategy

I’m going to try to NOT go on a rant here about how, “These days” no one in marketing is telling the truth, everything is exaggerated or an outright lie, lies of omission are so common they’re expected, and so forth. Okay, maybe that was my rant. My point is, there are plenty of marketers out there streeeeeetching the truth until the truth is completely lost. And yes, these marketers often do experience short term success. If a person wanted to make money and run, this is the method they would use.
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You Are 4 Questions Away from Online Marketing Success

If you can answer these questions, you’ve laid the foundation for an extremely successful online business. But if you can’t answer these questions – if you’re just ‘winging it’ – then you’re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be if you did answer these questions. (If I don’t have your interest now, you’re not paying attention…)
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