Archives for Marketing

How to Implement A 301 Redirect for Good SEO

A 301 redirect is mainly meant to tell search engines that a page has been moved permanently, and it should index the page that’s replaced the old one. Think of it has a change of address of your office. If a 301 redirect is done correctly, it will ensure that you don’t lose SEO juice. So, there will be no decline in ranking and obviously, traffic. It also helps prevent duplicate content which can cause a conflict with a previous version of the website.
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10 Secrets on Video Marketing for Your Business

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact is, if you’re not using video yet, you’re losing customers, clients and revenue. Consumers love video. They watch video. They ENJOY video.
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Using Marketing Tactics in Tandem with A Solid Strategy

Want to improve your online advertising ROI? Well, who does not? The problem is that one-off tactics, tips, and tricks don’t work as intended. The vast majority of the information in the way of tactics you find on the internet is surface level, and it is for this reason that it does not work. Then there is also the fact that using various tactics, while learning as you go along will not yield the best results. If anything, it may end up doing your service or products more harm than good.
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How to Make Your Content Shareworthy

A successful social marketing campaign relies a great deal on creating content that people want to read and then share. However, creating shareworthy content is not a push-button process. It requires that copywriters and marketers put thought into the message they want to convey and how it will be received. Most of all it needs to be optimized for social media and to the audience it is meant for because that’s the only way people will read it or react to it. The good news is that there are a couple of things worth considering when creating shareworthy content.
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The Psychology Behind Business Colors

Most business owners don’t take choosing their business colors very seriously. We’ve seen some owners just pick the colors they like and use it across their logo, website and branding collateral. So, what ends up happening is essentially a game of roulette. Numerous studies have noted over the years that the perception of color changes slightly for each demographic. Women, for instance, prefer a different set of colors compared to men the same goes for people in China versus Americans. It’s important to weed out the pseudo-science associated with choosing a color and base your choice on facts.
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Tips for Effectively Selling A Service Online

Selling services online can be a lot more challenging than selling products. The biggest problem that service providers run into when they try to target an audience online is that they can’t directly interact with them. The interaction is done via a web page, a video or a live chat all of which can’t convince a potential buyer if the service is good for them. It is for this reason that selling a service online is a whole different ball game. Below we look at a few things you can do to sell your service online a lot more effectively.
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Five Tips for Pricing Products or Services Online

One of the most challenging aspects of running an online business is pricing. If you price your products or services too high early on the business may tank before it even starts selling. However, a highly competitive price which undercuts all the competitors may end up causing you to work hard without much reward. That said every industry is different and so you’ll want to approach pricing products or services primarily based on the industry. Below are a couple of pricing tips for startup businesses or those that are yet to see an increase in sales. It is important to
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How to Build A Winning Business Marketing Strategy Online: Part V (Final)

One of the biggest challenges that businesses face once their website is up and running is generating traffic. In the previous part, we talked about using paid advertising to generate traffic and hopefully sales or leads for your business. But that’s not the best long term strategy because paid advertising can end up being expensive especially if you’re in an industry which is highly competitive. So, there needs to be a long-term, sustained effort towards getting targeted traffic and that’s something we will discuss in the final part of this series.
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