Archives for Marketing Solutions

The Unofficial Email Marketing Roadmap for Local Business

Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in the United States generates $44 of revenue. That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you deserve.
Read More

Creating a Loyalty Program That Keeps Your Customers Coming Back!

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty. The trick, of course, is creating a loyalty program that does both. There are lots of different options, including referral programs.
Read More

Are Your Customers Seniors?

Are your customers seniors? Okay, I have nothing against the silver crowd. In fact, I hope to be old one day, too. But just today I was reminded that many in the older generation have a built-in fear of all things electronic.
Read More

The Omni-Channel Approach

Old school marketing said to create a lot of written content and call it a day. And for a time, that worked really, really well. Fast forward to today, and written content is still great and it’s still needed, but it is not enough.
Read More

Lying as a Short-Term Success Strategy

I’m going to try to NOT go on a rant here about how, “These days” no one in marketing is telling the truth, everything is exaggerated or an outright lie, lies of omission are so common they’re expected, and so forth. Okay, maybe that was my rant. My point is, there are plenty of marketers out there streeeeeetching the truth until the truth is completely lost. And yes, these marketers often do experience short term success. If a person wanted to make money and run, this is the method they would use.
Read More

What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying.
Read More

Traffic is NOT the Holy Grail – This Is

If I get one more offer in my inbox telling me how to free traffic I’ll… well, I guess I’ll do what I’ve been doing – delete it. First of all, there is no free traffic. Sorry. If it takes you TIME, then it’s not free. Second, a lack of traffic isn’t the problem for 99% of marketers. Nope. Traffic can be bought in a heartbeat. Get out the credit card and buy solo ads and AdWords and Facebook ads and so forth until your card melts and you’ll be rich, right? Then why aren’t you doing it?
Read More

What NOT to Do When Selling

I was on a conference call the other day for what you might call a hot new niche in selling. And frankly, I was pretty excited. True, the person doing the call was having a bit of trouble getting to the offer. And when he finally got to the offer, he spent an awful lot of time telling the listeners how great it was. Maybe TOO much time.
Read More