Archives for Content Creation

7 Tips To Make Your Content Read-Worthy

Sumo.com collected a ton of content marketing analytics to understand how many people read online articles… And what they learned was shocking: Only 20% of readers finished reading an article The average visitor would only read 25% of an article So let’s say you’ve got a giveaway at the end of your article, or a call to sign up to your list. 80% of visitors will never even see your offer!
Read More

Web Design vs. Content – What Helps Conversions Most?

One of the most frequently asked questions we receive is mainly about web design being more important than content or vice versa. Which should get precedence? The problem with this so called web design vs. content question is that it pits one against the other when in fact they both work to ensure that your website or landing pages convert. The answer is to strike the right balance between content and design. But which is the right balance? That’s exactly what we’ll be diving into below.
Read More

4 Tips for the Perfect Editorial Calendar

An editorial calendar is quite simply a schedule of what you’re going to post and when. The calendar gives you an opportunity to plan out your editorial tasks ahead of time and figure out what to write about and when. Take for instance if you were running an entertainment blog, and were planning the editorial calendar in May you’d naturally want to write about major industry events like the Tony Awards in June and the Academy Awards. You’d also want to iron out what aspects of the events your website, magazine or blog will cover so that you’re not caught
Read More

The Most Important Business Blogging Tools

Business blogging is perhaps one of the best ways to improve your business’s online presence. Running a blog will give you the opportunity to showcase what your brand is all about by consistently publishing relevant content. That said creating, publishing, organizing and promoting your content takes a lot of time. Thankfully, there are a couple of great blogging tools that can streamline the process and if anything improves your chances of succeeding with the right content marketing strategy in place.
Read More

Long Form Blog Content Can Translate To More SEO Juice

One of the biggest challenges for bloggers is to get their blog posts ranked in SERPs. Not being able to rank well consequently means that you don’t get enough traffic which renders having a blog pointless. Any blogger who is having a problem getting enough search engine traffic should consider using long form content. Long form content by its very nature information dense and will naturally increase social shares, user engagement, and organic traffic provided that it’s well written.
Read More

10 Secrets on Video Marketing for Your Business

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact is, if you’re not using video yet, you’re losing customers, clients and revenue. Consumers love video. They watch video. They ENJOY video.
Read More

5 Situations Where Hiring A Professional Copywriter Makes Sense

Many small business owners write their own copy, and even though some may be good, it’s not always the best thing to do. If anything, hiring a professional copywriter ensures that your website, landing page, brochure, etc. are all carrying the same message and tone. It is also for this reason that we strongly advise that businesses rely on one professional to ensure a uniform tone throughout. That said below are a couple of scenarios where hiring a professional will make the most sense.
Read More

5 Benefits of Hiring A Professional Copywriter for Your Website

A professional copywriter is a salesman with a keyboard. The copywriter needs to persuade readers by crafting copy which influences their decision. The decision can be about buying a product, referring a service or signing up for a newsletter. Since people are inherently visual creatures, vivid paintings, masterful digital photographs and memes are easily processed. It is for this reason that the written word is often neglected and in some cases entirely overlooked.
Read More

How to Make Your Content Shareworthy

A successful social marketing campaign relies a great deal on creating content that people want to read and then share. However, creating shareworthy content is not a push-button process. It requires that copywriters and marketers put thought into the message they want to convey and how it will be received. Most of all it needs to be optimized for social media and to the audience it is meant for because that’s the only way people will read it or react to it. The good news is that there are a couple of things worth considering when creating shareworthy content.
Read More