Archives for Business Management

What Are You Waiting For?

It can be scary to start an offline business. You invest in a location, inventory, people, insurance, advertising… the costs mount up and you haven’t made a dime yet. What if it fails? Then you’re out all that money and time. But online, you can invest only time and see what happens.
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What NOT to Do When Selling

I was on a conference call the other day for what you might call a hot new niche in selling. And frankly, I was pretty excited. True, the person doing the call was having a bit of trouble getting to the offer. And when he finally got to the offer, he spent an awful lot of time telling the listeners how great it was. Maybe TOO much time.
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You Are 4 Questions Away from Online Marketing Success

If you can answer these questions, you’ve laid the foundation for an extremely successful online business. But if you can’t answer these questions – if you’re just ‘winging it’ – then you’re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be if you did answer these questions. (If I don’t have your interest now, you’re not paying attention…)
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Getting Blunt with Clients…

If you do coaching or teaching of any kind – through email, blogposts, webinars, information products or Skype – you’ve got to be blunt and ruthlessly honest with them. I know you don’t want to hurt their feelings, but telling them only what they want to hear isn’t doing you or them any favors.
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How To Know EXACTLY What to Price For Your Products

Wouldn’t it be great if there was some way to know exactly what to price for your products, so you could make the most money? After all, if you price low you’ll make more sales. Price high and you’ll make fewer sales, but each sale will be worth more. You could look at your competition for clues. That’s how most marketers do it. You could ask your customers. You could ask your peers. You could even draw random numbers out of a hat… Do you see where I’m going with this?
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The Truths in Starting a Business

Some people need to build a full time income in their business before they can feel comfortable leaving their jobs. Perhaps they have a family and mortgage, and they need to know their income is solid before taking the plunge to full time. Others have to leave their jobs before they’ll get busy and start their business. For them, they need the ‘sink or swim terror’ to inspire them to take massive action.
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