Have you been constructing e-mail lists for more than 6 months? Then you have actually got some ‘dead’ customers on your list. They’re not opening your e-mails. They’re not focusing on you. Honestly, they do not even remember who you are.
So now you have actually got 2 options …
… either eliminate them from your autoresponder …
… or win them back.
I do not promote eliminating customers up until you have actually done whatever in your power to get them back in your fold, opening your e-mails and ideally purchasing your deals. After all, getting customers isn’t all that simple. It takes either work, cash or both. So why not put a little effort into winning those customers back? Done properly, it can settle BIG time.
Initially, we’re going to start by re-engaging them. If that does not work, we’ll attempt winning them back. And lastly when they act upon among our e-mails, we’ll send them a welcome back e-mail.
Let’s start:
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Your Re-Engagement Email Series
You choose w hen to start this series– after they have not opened an e-mail from you in 30 days? 60? 90? 180? It depends on you. For functions of our example, we’ll utilize 30 days.
Re-Engagement Email # 1
This e-mail is subtle and does not harp on the truth that they have not opened an e-mail from you in over 30 days. And we’ll put some something in the P.S. to motivate their re-engagement.
Topic Line: Knock, knock ... [Hello... are you there?] Did you understand it's been some time given that you opened or clicked among my e-mails? I believed I 'd much better sign in on you since you have actually regretfully. missed out on some actually cool things in the last 30 days. It's fine, I made you a list of what's been taking place ... Inspect it out: [Insert your bulleted list of blog posts, videos and so forth from the past 30 days. Make it ENTICING, with bullets that raise plenty of curiosity.] I understand with how hectic you are. It's difficult to remain on top of things, however you subscribed to this newsletter to get the current news and updates on ... [Insert known benefits, desired end results, etc.] ... so you will please forgive me if I offer you the periodic "poke" simply to ensure you have not in some way slipped through the cracks.:-RRB- I do not wish to leave anybody behind, particularly you. Talk quickly, [NAME] P.S. I understand that [problem, challenge, etc.] is something you and I deal with, so as an included present I believed you wish to see. my preferred [problem, challenge, etc.] resources of perpetuity: [LINK TO RESOURCES] I believe you'll discover # 4 particularly unexpected-- I understand it did [benefit] for me.
What’s going on in this e-mail?
You’re letting them understand they are LOSING OUT. Then you go on to utilize some actually luring bullets that make them believe, “Holy crap, I have actually missed out on some great things!” You can include links to each product in your bullets, or include a single link to your blog site, or … It depends on you.
The objective here is to reveal them that they require to OPEN your e-mails or they will be losing out. In the P.S., we’re providing another factor to click (giveaway time!) and we’re luring them even further with that last sentence. Raise enough interest and they NEED TO click it.
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Re-Engagement Email # 2
Send this one about 2 days after the previous e-mail however just if they didn’t open the previous e-mail.
Topic Line: Wait ... Did I goof? ... It's me once again and I got ta understand ... is this your finest e-mail address? It's been over 30 days given that you have actually opened or clicked a link in among my. e-mails, and I'm beginning to believe that you have actually proceeded ... Or I have actually got the incorrect address ... Or perhaps I botched ... I have actually produced a LOT of awesomeness for you over the last month. In truth, I have actually been considering you almost every day, and how you wish to[insert reason they’re on list] And I have actually been collecting the current. news, suggestions, breaking statements, and so on, for you, and now I feel bad ... Due to the fact that you have not seen any of it. Either this isn't your finest e-mail address, in which case, please take a 2nd to upgrade your contact details to the very best and most existing. address ... you understand, the one you in fact examine every day.:-RRB- [LINK TO UPDATE CONTACT RECORD PAGE] Or you have actually merely been too hectic to discover what's occurred in the last 30 days ... [List of enticing bullets with links] Talk quickly, [NAME] P.S. Do me a favor ... please? Simply click a minimum of among these links above to reveal me you live which you still wish to[insert goal] Thanks!
What’s going on in this e-mail?
Regret. Great deals of regret, since we are considering them and their issue and we have actually done all this work to assist them and they aren’t even opening our e-mails! &#x 1f609;
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Re-Engagement Email # 3
Send this one about 2 days after the previous e-mail however just if they didn’t open the previous e-mail.
Topic Line: Are you ... stuck? There are great deals of things in this that can get us stuck ... So what has you stuck? Inform me here: [LINK TO SURVEY] ... so I understand that I'm providing the best type of material to you. Seriously, it'll take less than 30 seconds and it will genuinely assist me to assist you. It's actually simply one concern (one!) ... ... and if you assist me out, I'll reward you with something cool on the other side. So cool. So ULTRA COOL however I can't inform you what it is,. since it is ONLY for individuals wise enough to click the link and respond to the concern. Individuals like you. Here's that link once again: [LINK TO SURVEY] Thanks beforehand, [NAME]
What’s going on in this e-mail?
We have actually changed from regret to a study to motivate interaction. Do not get stressed out about what concern you’re going to ask. What is essential here is they engage, so please ask something enjoyable or intriguing or both. Keep it brief and basic and simple. On the thank you page following the study, you can provide an item discount rate (make it a SUBSTANTIAL DISCOUNT RATE) or anything else you like. I like to provide an option of 3-5 complimentary reports. They are all on various subjects, they all have excellent headings, and the customer can just pick ONE. This reveals me what else they have an interest in, and puts them on a brand-new subscriber list for that subject.
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Re-Engagement Email # 4
Send this one about 2 days after the previous e-mail however just if they didn’t open the previous e-mail.
Topic Line: I require your aid ... please I'm working overtime to produce a brand-new series for you, however I wish to ensure I'm covering the subjects that YOU are most interested. in. Will you go here and let me understand if I'm on the best track? [LINK TO SURVEY] If you do, you'll not just assist form the material I send you weekly ... I'll likewise have a little "thank you present" waiting on you on the. opposite. I'm hoping you will do it now while it's fresh on your mind. [LINK TO SURVEY] It'll take less than 30 seconds (actually!!) and I will be permanently grateful. Thanks much, [NAME]
What’s going on in this e-mail?
This is the 2nd e-mail in the study project. As you can see it’s basically the very same deal, simply placed more as an “I require aid” message than the very first e-mail.
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<<<<<<<< < < < < < < < >>>>>>>> > > > > > > >
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Your Win-Back Email Series
At this moment the re-engagement series has actually ended, so if your customer still hasn’t reacted, then it’s time to show up the heat.
This very first e-mail provides a “secret present” if they click the link. You might likewise inform them what the present is, if it’s viewed as being extremely important and searched for. Your “present” can be anything … a video … an unique report … an item … anything your possibility will view as important.
Likewise, you’ll wish to setup an unique page where you will provide this present. Do not send them to some random download page, it’s not individual enough. You wish to acknowledge the truth that they took this action. Program them gratitude for re-engaging with you after being “gone” for so long. When they show up on the “complimentary present” page, make them feel enjoyed and valued, like they were genuinely missed out on.
It may sound tacky however it actually works.
KEEP IN MIND: In the e-mails listed below, where ever it states “Click this link” or “click the link”, those words ought to be clickable.
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Win-Back Email # 1
Send this e-mail about 3 days after the previous e-mail (however just if they didn’t open the previous e-mail.)
Topic Line: Whoops! ... Was it something I stated? There's simply no simple method to state this ... ... so I'm going to simply come right out with it ... I miss your smiling face, and I enjoyed it when you clicked "open" on my e-mails. However that hasn't occurred in a while, and I desire you back ... So here's what I want to do ... If you click the link listed below: This one--> > LINK TO SECRET PRESENT PAGE ... I'll offer you a secret present worth[INSERT RETAIL VALUE OF GIFT] More notably, by clicking this link you'll be informing me that you're. still alive and thinking about getting juicy news and hot suggestions from me.:-RRB- And so you understand, I have setup my e-mail system to immediately eliminate you if I do not see any activity from your e-mail account in the. next couple of days. I understand that sounds a little extreme, however I simply do not wish to send out breaking [niche] news out to folks who aren't checking out or getting. worth from it. So once again ... CLICK THIS LINK: LINK TO SECRET PRESENT PAGE Not just will you have a cool present waiting on you on the other side ... ... you'll likewise reactivate your membership. That indicates much more excellent things will be concerning you in the weeks and months to come. See you on the other side, [NAME]
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Win-Back Email # 2
Send out one day after previous e-mail– we’re getting the speed. Keep in mind, the present can be a secret or you can define what it is. I have actually discovered that if it’s a really high worth present, then informing them gets a much better reaction than stating “secret present.” However obviously, your outcomes might differ. (Tip: That indicates you may wish to check it &#x 1f60 a;-RRB-
Topic Line: Re: Declaring your "secret present" ... Did you get the e-mail I sent out the other day about your "secret present?" [LINK TO MYSTERY GIFT PAGE] Here's the offer ... It's been A WHILE given that you have actually clicked any of my e-mails (those are genuine tears, by the method.) Due to the fact that I wish to see if the e-mail address I have for you is still a legitimate e-mail address, I'm trying something a bit odd ... ... Bribery. I'm providing you something incredibly important for actually simply clicking this link: [LINK TO MYSTERY GIFT PAGE] That's it ... simply click the link! If this is still an active e-mail address (and you're still thinking about [niche]) then I have every hope that you will click the link. If you're no longer interested, simply keep not doing anything and I'll regretfully send your present to another person. However I hope that's not the case ... ... since I type of like having you around. &#x 1f60 a; So let's remain together ... ... simply click this link: CLICK ON THIS LINK--> > [LINK TO MYSTERY GIFT PAGE] And I'll gladly see you on the other side. ( I'm the one holding the large present covered bundle with your name on it!) All the very best, [NAME]
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Win-Back Email # 3
Send Out 1 Day After Previous Mail
This is more of the very same, however note how we’re beginning to countdown to unsubscribe in the P.S.
Topic Line: Am I still invite in your inbox? I have actually observed you have not opened any of my e-mails in a while. This makes me question ... Am I troubling you? Are you not getting the worth you. anticipated? Or are you getting too couple of messages? Or perhaps a lot of? Whatever it is, I hope you still wish to speak with me ... If you wish to. keep getting these updates, you require to click the link listed below: LINK TO SECRET PRESENT PAGE It will lead you to an unique secret present. No purchase, registration or anything like that needed. I hope you click it. &#x 1f60 a; All the very best, [NAME] P.S. If your account does not sign up a click in the next 48 hours, I'm going to go on and unsubscribe you from this list. It's not that. I do not desire you here, however it's been practically 6 weeks given that you have actually revealed any interest in the e-mails I'm sending you. Sooo ... The ball remains in your court-- click the link and I'll gladly see you on the other side. LINK TO SECRET PRESENT PAGE
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Win-Back Email # 4
Send Out 1 Days After Previous Mail
We’re still providing the secret reward, however it’s no longer the focus of the e-mail. At this moment it’s everything about “click or unsubscribe”.
Topic Line: oh-oh ... Should we unsubscribe you? I do not wish to keep troubling you with e-mails, however I do not wish to entirely cut you off, either ... CLICK THIS LINK to let me understand you wish to keep hearing from me ... ... or click the "unsubscribe" link at the bottom No difficult sensations, either. method ... I understand that interests can alter with time. The last thing I wish to do, however, is be another gal jumbling up your inbox, so if you. do not click this link: LINK TO SECRET PRESENT PAGE ... I'll presume you are no longer thinking about speaking with me and eliminate you from our list. ( Selfishly, I hope you click the link.) Talk quickly, [NAME] P.S. I practically forgot ... If you do click the link you'll discover something quite cool waiting on you on the other side. Simply sayin' &#x 1f60 a;
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Win-Back Email # 5
Send Out 1 Day After Previous Mail
This is the last e-mail in this win-back series.
Topic Line: Is this farewell? Sadly, today is the day ... I require you to validate that you still wish to get e-mails from me by clicking this link: LINK TO SECRET PRESENT PAGE ... or you will be eliminated from our subscriber list in 24 hours. ( Sorry if that comes off sound extreme, however I actually just wish to send by mail individuals who in fact wish to speak with me.) Initially you registered for my newsletter since you desired [insert known benefits and desired end results], however if that's no longer the case. I comprehend. Interests alter ... Top priorities alter ... Individuals alter ... If your interests and concerns have actually altered, no difficult sensations. Simply unsubscribe utilizing the link at the bottom of this e-mail and I will not bug you any longer. However if you are still thinking about [insert known benefits and desired end results] and I merely slipped through the fractures in some way, you require to. Do Something About It TODAY. It's basic ... Simply CLICK ON THIS LINK and your membership will immediately be re-activated. ( There might likewise be a little present waiting on you on the other side, however you'll need to click to see what it is.) &#x 1f60 a; Talk quickly (ideally), [NAME]
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Invite Back Email
Send this mail when somebody is re-engaged or recovered.
Topic Line: Invite back! Thank you for upgrading your info ... I'm enjoyed have you as an active member once again! Here's a link to a few of the material you missed out on. while you were on your "hiatus": [Insert bulleted list of most popular blog posts, reports, videos, infographics, etc from the past 30 days...] ... and here's a "secret present" I desire you to need to additional welcome you back into the fold: LINK TO SECRET PRESENT PAGE Lastly, given that e-mail is less than ideal, ensure you're likewise following us on Twitter and facebook simply to be sure you never ever lose out once again: LINK TO FACEBOOK PAGE LINK TO TWITTER PAGE Once Again, it's great to have you back.:-RRB- Talk quickly, [NAME]
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A number of last points about this series …
CUSTOMIZE it to match your requirements.
Your e-mails ought to show you, and your character which of your business and items, so do not hesitate to customize these as you choose.
We utilized 30 days as an example, however you can utilize this series anytime you like. Personally, I utilize a comparable series after 60 days of somebody not opening my e-mails. In spite of what some online marketers will inform you, there are no set guidelines of how to word an e-mail. I have actually provided you a great start here, however once again you ought to make these distinctively yours.
Or simply copy and paste and complete the blanks– that ought to work, too.
One last thing– if you recover simply 1000 customers a year with this series, and simply 5% of those go on to make purchases amounting to $100 each, that’s $5,000 a year. Okay for copying and pasting a handful of e-mails into your autoresponder.
