Are your clients senior citizens? Okay, I have absolutely nothing versus the silver crowd. In truth, I intend to be old one day, too.

However simply today I was advised that numerous in the older generation have an integrated worry of all things electronic.

While they feel completely safe sending out a check through the mail, or offering a check (which has their routing and account numbers on it for all to see) to an unusual clerk in a shop, they will balk and putting their charge card number into an encrypted, extremely protected site.

Go figure.

Our task isn’t to combat versus our clients’ propensities, however rather to deal with them.

For instance, when a business that offered listening devices online chose to use a phone choice for buying, their profits DOUBLED over night.

While the computer system was considered frightening, revealing their charge card number over the phone was comfy for the older generation.

If your clients are senior citizens or over 65, you may have a look at the world through their eyes to discover what they want and needs.

It might be that you’re leaving a lot of profits on the table, and all you require to do is something as basic as taking phone orders.

Consider it.