We have assembled the below guide after witnessing dozens of business websites crash and burn. Ironically, many of the websites were run by savvy business people who had years of experience in their industry of expertise. However, for one reason or the other their websites never actually took off. So, we decided to put together a list of reasons underlining why those business websites failed. Plus, the list below also applies to a more general audience who can’t understand why their website is not getting any sales or interactions despite spending hundreds if not thousands of dollars. What is all boils down to is web development mistakes which if avoided from the very beginning improves the chances of a website surviving the competition.
The below list is by no means exhaustive – just in our opinion the top 5 reasons. However, let us know in the comments section if we missed anything.
Doing it yourself
One of the most common web development mistakes is trying to do it yourself. Yes! There are dozens of software packages, themes and how-to videos that teach you the fundamentals of developing a website. But just because you’ve learned how to do it, it does not mean that you should. Developing a website in most cases is much more than writing code and slapping together stock images. Professional web developers study the industry, use what’s called user psychology and UI design best practices to ensure that the website is developed using a sound foundation. But when you decide to do it yourself, in no way can you cram years of experience into a couple of sittings and expect to end up with a website that works!
Bad navigation development
Overly crowded menus, very small fonts, too much color, and no sense of direction are all instances of bad navigation. The purpose of your navigation bars is not to look good but to get people to take a certain decision or make it easy for them to find exactly what they want in the shortest time. No visitor to any website will want to spend time trying to find what they want; they just hit the ‘Back’ button, and you lose a potential lead.
The absence of a call to action
What do you want a visitor to your website to do? What is the purpose of your website? One of the biggest mistakes you can make is having a website with no purpose. Contrary to popular belief a website that serves no purpose will end up tarnishing your reputation. Make sure that the call to action and the purpose of your website is as clear as day!
Not optimizing for mobile devices
Web development mistakes made in the past few years have mostly revolved around mobile devices. The web developer or the website owner just underestimated the demand for mobile devices and the subsequent fact that people will be viewing and buying via their devices. Not developing your website for mobile devices will mean that you don’t just lose visitors and potential sales, but Google too tends to think your website is not serious, and you get downranked or worse de-indexed.
Trying to do too much on one page
Yes! There is such a thing as too many calls to action, and we have seen it ruin businesses. Psychologist, Barry Schwartz discusses how having many choices can lead to paralysis. So, if there are way too many options on one page competing for attention and money, the result is a total paralysis of the visitor. So, you end up with a website that does not perform.