4 Elements Of A Converting Checkout Page
Every order or successful purchase that we make online goes through a checkout page. It is where we enter our payment and shipping details. That’s why it is one of the most important pages in your online business. The goal of a checkout page is to be as simple and as easy to navigate as possible.
How do you, as a business owner, make this kind of page?
The key is to remove unnecessary elements and barriers so that your prospect will feel comfortable booking and paying online.
To help you determine these barriers, I made a list of the few elements that your checkout page SHOULD have.
4 Important Elements Of A Check-Out Page
Show off that your check-out page is SAFE.
As someone who also makes purchases online, the first few questions that come to mind when checking out my items are:
“Is it okay if I put all my details on this page? Will they use my details for other purposes?”
Questions like this will be answered and secured after I see things like Secure Sockets Layer or SSL certifications. It is an indication that the transaction between a server and a client is encrypted…
Another tip is to double-check the link. Make sure that it starts with “HTTPS” rather than “HTTP.”
Your “Guarantee Policy”
This is the commitment that you are making for your customers in case you fail to achieve what your product or service has promised. This can be:
- Return Policy. This policy contains how long your customer has to return a certain purchase under a specified condition.
- A money-back guarantee. This is a promise you make to your clients that the amount of money they spend buying your products will be returned to them after your product or service is proven to be NOT good enough.
- Replacement guarantee. This is a commitment that you put on your checkout page stating that you will replace an item that is not working the way it’s supposed to. You will be the one to shoulder the necessary expenses such as packing and shipping fees.
A brief testimonial
I mentioned the importance of testimonials in one of my posts, the 7 Crucial Marketing Pieces. These are the real feedback coming from your satisfied customers.
Putting brief testimonials on your checkout page will greatly help secure your sale. If you have juicy feedback about how easy it is to make a transaction with your business, then that’s the one for this specific page.
A Google or Facebook Rating
Aside from testimonials, outstanding ratings from Facebook, Google, or other well-known platforms will surely seal the deal for you.
You can put screenshots of your rating and insert them on your checkout page.
As crucial as your sales page plays its role in persuading your target market to take action, you also need to pay attention to your checkout page. Shenanigans will drive your prospects away even further.
Simplicity is perfection!
Don’t put Captchas on your checkout page. Remember, your goal here is to give clear and easy-to-follow instructions to your audience as they avail of your offer. Don’t do anything that can divert your reader’s attention.
Do you have a topic in mind that you want me to discuss next?
Write it out in the comments sections, and I’ll be happy to read them.