Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s […]

More Than That: Understanding Product Marketing Vol.3

We hope you enjoy this month’s More Than That Series! For the next couple of volumes we’ll be sharing material and tips to help you better understand Product Marketing. Read on because… It’s so much more than that!   The Seven P’s of the Product Marketing plan Professionals of product marketing also point to a […]

Proven Local Email Strategies to Try

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s […]

More Than That: Understanding Product Marketing Vol.2

We hope you enjoy this month’s More Than That Series! For the next couple of volumes we’ll be sharing material and tips to help you better understand Product Marketing. Read on because… It’s so much more than that!   Optimizing Product Marketing A successful marketing plan has been the secret for attracting and maintaining clients. […]

15 Great Ideas for Promoting Your Content to Drive Leads

Did you know that content marketing earns an average of three times more leads than paid searches?  And more than 20 billion new blog posts were published on WordPress in 2019?  That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you any […]

More Than That: Understanding Product Marketing Vol.1

We hope you enjoy this month’s More Than That Series! For the next couple of volumes we’ll be sharing material and tips to help you better understand Product Marketing. Read on because… It’s so much more than that!   What is Product Marketing? The process of taking a particular product into the market is product […]

6 Customer Success Metrics You Should Actually Pay Attention To

How much value are your customers getting from your products or services? If you don’t know the answer to that question, you might be putting your customer retention at risk. And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one, […]