Monthly Archives July 2018

GDPR: How It Affects Your Small Business (Yes… Even in the US)

What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business. You could keep your head buried in the sand – but that’s not a good idea. Here’s what you need to know about GDPR.
Read More

The Online Marketing Trend with the Highest ROI

Influencer marketing – when done right – can deliver the highest return when compared with other forms of online marketing. In fact, some brands have built multi-million dollar companies by exclusively using influencer marketing. The problem is the cost of securing the services of a highly desirable social influencer has gone through the roof over the past couple of years. You might not be able to afford to pay someone 5 or 6 figures for a social plug.
Read More

Scope Magazine – Issue #45

Thanks for checking out our 45th issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.
Read More

Getting Blunt with Clients…

If you do coaching or teaching of any kind – through email, blogposts, webinars, information products or Skype – you’ve got to be blunt and ruthlessly honest with them. I know you don’t want to hurt their feelings, but telling them only what they want to hear isn’t doing you or them any favors.
Read More

When the Going Gets Tough…

…take a lesson from Chris Sacca. In 2009, Chris did a charity bicycle ride from California to South Carolina. According to Chris, “I had a phrase I kept repeating in my head over and over again, which was, ‘Tonight, I will be in my bed. Tonight, I will be in my bed. Tonight, I will be in my bed…’
Read More