Monthly Archives June 2017

What is Involved in Maintaining a Website?

One of the most overlooked aspects of running a website is its maintenance. While its fine to focus on advertising, and SEO, maintaining a website is just as important if not more. Take for instance the fact that spending money on SEO to pull in organic traffic would be pointless if a few key web pages have a ‘404 error’ or the fonts seem to be irregular for some reason. All the effort you’ve been putting into SEO and advertising would only end up leaving you with disgruntled visitors.
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4 Ways to Build Value by Investing in Your Customers

One of the things all successful small business owners will tell you is that to generate more revenue; it’s either important to find more customers or keep existing customers happy enough to continue buying more. Since small businesses by their nature have a rather limited market reach, it’s more cost efficient and perhaps easier to build value by investing in existing customers. The key is creating and fostering an environment where customers continue to be loyal to your brand, and that’s a worthy investment in the future of your business.
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Scope Magazine – Issue #33

Thanks for checking out our 33rd issue of Scope, your online marketing resource guide for small business. Each month we will be covering topics that resonate with local businesses just like yours. Our goal is simple. We want to enable you to do big things online, and it all starts by breaking down the complexities of marketing your business online. It doesn’t matter if you’re are just starting out, or an established business owner in your local community, you can always benefit from increasing your brand’s visibility online.
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The Most Important Business Blogging Tools

Business blogging is perhaps one of the best ways to improve your business’s online presence. Running a blog will give you the opportunity to showcase what your brand is all about by consistently publishing relevant content. That said creating, publishing, organizing and promoting your content takes a lot of time. Thankfully, there are a couple of great blogging tools that can streamline the process and if anything improves your chances of succeeding with the right content marketing strategy in place.
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Long Form Blog Content Can Translate To More SEO Juice

One of the biggest challenges for bloggers is to get their blog posts ranked in SERPs. Not being able to rank well consequently means that you don’t get enough traffic which renders having a blog pointless. Any blogger who is having a problem getting enough search engine traffic should consider using long form content. Long form content by its very nature information dense and will naturally increase social shares, user engagement, and organic traffic provided that it’s well written.
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