Now, here’s the continuation of our Ten Tips to Testimonials that SELL.
6. Place links in any testimonial not on the sales page.
If your testimonials aren’t on a sales page, then link at the bottom of the testimonial to a page that gives samples, and write something like this: “Click to see a sample of what Joe is talking about ->”
7. Use your Amazon 5 star ratings
If your book – or any of your products – are on Amazon, then use your 5 star ratings and reviews on your sales pages as well.
For example, you might have a Kindle book on how to get traffic, and you sell an entire course on traffic, too. Don’t be afraid to use your 5 star reviews for your book on your course sales page.
Be sure to emphasize that while the book has great info and awesome reviews, your course has ten times as much info as the book.
8. Use product pictures from your customers.
If your customers have sent you pictures of them using your product, then by all means place these photos on your sales page.
Prospects love to see customers using and loving your product because it makes them feel better about buying it themselves.
9. Compare your product to others.
Comparison reviews can work great if you’re in a competitive market, especially if you create a chart comparing the features and ratings of your product versus others.
Then again, if you’re in a market where buyers are unlikely to know about the other product unless you tell them, you might want to forgo this one.
10. Don’t forget screenshot testimonials.
Your customers might have great things to say about you on social media or through text messages. Simply take screenshots of these compliments and post them as testimonials.
Every time you see something positive about you and your products, take a screenshot and save it to a folder just for that purpose.
To take a screenshot on Windows, press the PrtScn button. Or to capture just the active or foremost window, press Alt+PrtScn.
On a Mac, press Shift-Command-4.
Hope this helps you on getting that testimonials to back you up. If you haven’t read the first part, you can check it here.