Do you know what an ego booster testimonial is?
It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!”
It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith.
But does it sell his stuff?
Generally, no. Prospects read testimonials like that either think they’re written by a friend, or they simply have nothing to do with the product at hand.
So how do you write a great testimonial?
1. Use ego booster testimonials sparingly.
If they’re the only ones you have right now, then they’ll have to do for now. But work on getting better testimonials that actually convert.
2. Focus on results-based testimonials, like this one:
“After using the xyz product, my conversions increased by 4% and my overall sales increased by $32,958 in three months.”
Your audience is going to be putting themselves in the shoes of this person, and thinking they can get results like that, too. Which is exactly what you want, by the way.
3. Got plain text testimonials? Add photos.
A photo of a face – regardless of how pretty or not pretty it might be, can increase the likelihood of your testimonial being read by as much as 80%.
Plus, it adds credibility that your testimonial is real.
4. Use big numbers.
If you’ve got a testimonial that uses numbers, then feature those numbers as a big, bold headline.
32,955 3X $26,598
Additional Visitors Conversions More Income
“After implementing just one traffic technique that Josh taught me, I got 32,955 more visitors in one month, three times as many conversions, and made an extra $26,598 for the month.”
5. Add headers and footers to your video testimonials.
Video testimonials are great, but… not everyone watches them. And of those who do watch, not everyone watches the whole thing.
So here’s what you can do to make sure people get the most important point out of the video… place that point above the video itself. For example, “I didn’t have a clue how to get started, but thanks to XYZ program I can now get almost any page to rank in Google.”
Then at the bottom of the video, you might give more information, such as, “George was struggling to rank his pages, but then he took the XYZ course and followed the simple steps. See how he did it here ->”
That last bit can be a link to a sales page or blog post, unless of course this testimonial is already on a sales page.
Check out the rest of our tips to testimonials that sell here.